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Customer relationship management (CRM) has become a business discipline unto itself, as companies explore more sophisticated strategies for retaining customers. Part marketing and part business strategy, CRM takes an analytical approach to customer acquisition and retention.

Customer management MBAs introduce managers to CRM technology and processes, and teach them how to implement customer management strategies that match their business goals. In addition to traditional marketing coursework such as consumer behavior and market research, the customer management specialization includes courses in service operations management, contact optimization, call center technology, pricing optimization, financial forecasts, data mining, and more.

The MBA in customer management is an asset to managers in corporate marketing, sales, and strategy roles. Online programs allow even the busiest professionals to take advantage of CRM training on their schedules. MBA graduates typically experience a 35% increase in salary as well as enhanced job performance. No degree can guarantee earnings, but marketing and customer service managers make upwards of $87,640, the median salary in 2004.

Customer relationship management has emerged as a critical facet of business strategy. A specialized MBA can help managers leverage the power of CRM technology and analytical processes to boost the bottom line--and their careers as well.

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At American University, our smart, passionate and engaged students and faculty focus their knowledge to create meaningful change. Our strengths in international service and public affairs inspire our sense of social responsibility and a dedication to cultural and intellectual diversity. We’re defined by our global perspective, practical idealism and a dedication to public service.

 

American University is a private, college-centered research university located in the nation’s capital. It was chartered by the United States Congress in 1893 to build public service, and is now home to a prestigious faculty, guest speakers and visiting world leaders who are influential practitioners and prominent thought leaders.

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About Georgetown University
Georgetown University is a private, not-for-profit, accredited university located in Washington, DC. Founded in 1789 by John Carroll, Georgetown is America's oldest Catholic and Jesuit University. Today, Georgetown is a major international research university. It has nine schools, an affiliated hospital and many highly-ranked graduate programs.Georgetown University Online

Since 1970, Georgetown University's School of Continuing Studies (SCS) has rolled out online formats for several programs. Look for online Masters degrees in some in-demand fields such as Nursing, Real Estate & Business. Find the same quality academic content in both on campus and online programs.

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Saint Mary's University of Minnesota's Online Master's Programs

At Saint Mary's, we take pride in offering online graduate degrees designed to complement the schedules of working adults like you. Get an affordable, convenient education from a top-ranked university that's grounded in real-world applications.

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  • For the 12th consecutive year, Cal U was named one for the best schools in the Northeast by The Princeton Review 
  • Recognized by the U.S. News and World Report for: Best Online Programs, Bachelor’s 2017, Best Online Programs, Grad Education 2017 and Best Online Programs, Bachelor’s for Veterans 2017
  • Quality Online courses at Cal U have the same objectives, content and learning outcomes as campus-based programs and are taught by the same expert professors.
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  • There's still time to apply to Grand Canyon University and pursue your education. Learn more today!
  • Study on your schedule - GCU offers many programs 100% online to fit your busy lifestyle.
  • GCU offers a variety of opportunities to reduce the cost of furthering your education. Campus students may qualify for scholarships, while online students can take part in limited special offers.
  • A regionally accredited university, GCU also holds specialized accreditations and approvals for some of our core program offerings.
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