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If you're fascinated by consumer culture and the world of the Internet, try bringing your interests together with a career that combines both. Learn more about how a bachelor's degree in Internet marketing can prepare you to enter the growing field of online sales and marketing.

Why earn a degree in Internet marketing?

The Internet is the next frontier for commerce. Advertising is easy to find online, and willing consumers log on to browse, shop and do business. With a degree in Internet marketing, you get to look behind the scenes of what makes modern consumers tick while you train to eventually work online, at the forefront of the industry.

Career options for Internet marketing degree graduates

Working with the Internet means thinking on your feet. As technology evolves, you'll find shifts in social media trends, advertising technologies and the way people engage with sites and applications. Earning a bachelor's degree in Internet marketing can help a student develop a broad base of knowledge regarding marketing, technology and consumer psychology, allowing you to fuse all three in a potentially lucrative career.

An Internet marketing degree can prepare you for a healthy salary in the industry. Take a look at a few careers within Internet marketing, with median annual wages from 2014 as reported by the U.S. Bureau of Labor Statistics:

  • Marketing Managers: $127,130
  • Market Research Analysts: $61,290
  • Survey Researchers: $49,760
  • Advertising Sales Agents: $47,890
  • Editors: $54,890

The BLS projects a bright future for many of the careers above. Job opportunities for marketing and sales managers are projected to grow by 12 percent between 2012 and 2022, and opportunities for market research analysts are expected to grow by 32 percent.

If you're looking for a rewarding career with real growth and earnings potential, explore how your strengths could potentially translate into an Internet marketing degree and career. Whether you want to work as an editor on a product review website, survey Internet users about their experience online, or design websites that draw readers in, degree training can give you the education you need.

Earning an online bachelor's degree in Internet marketing

Pursuing an online bachelor's degree in Internet marketing could be your best option for advancing your career without turning your life upside down. Online courses offer round-the-clock accessibility, enabling you to pursue a degree alongside a full- or part-time job. If you're busy with family commitments, you have the freedom of logging on at any time to complete your coursework. Even if you spend a lot of time traveling, you can earn a degree online with convenient distance learning.

An online degree program can also work in your favor in the field of Internet marketing, as you get an opportunity to become more familiar with online discussion boards, technology, and other Internet basics. Coursework in an Internet marketing degree program is likely to include the following:

  • Business Writing
  • Basic Web Design
  • Advertising/Promotion
  • Social Media
  • Internet Marketing Strategies

While no job training program can guarantee career success, the targeted training you receive with a bachelor's degree in Internet marketing is often preferred or required by hiring managers looking for workers with Internet training, familiarity, and experience. Looking for a broader degree category? Check out online marketing degree programs.



"Marketing Managers," U.S. Occupational Employment and Wages, May 2014, July 25, 2015, http://www.bls.gov/oes/current/oes112021.htm

"Market Research Analysts and Marketing Specialists," U.S. Occupational Employment and Wages, May 2014, July 25, 2015, http://www.bls.gov/oes/current/oes131161.htm

"Survey Researchers," U.S. Occupational Employment and Wages, May 2014, July 25, 2015, http://www.bls.gov/oes/current/oes193022.htm

"Advertising Sales Agents," U.S. Occupational Employment and Wages, May 2014, July 25, 2015, http://www.bls.gov/oes/current/oes413011.htm

"Editors," U.S. Occupational Employment and Wages, May 2014, July 25, 2015, http://www.bls.gov/oes/current/oes273041.htm

"Advertising, Promotions, and Marketing Managers," U.S. Bureau of Labor Statistics, July 25, 2015, http://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm

"Advertising Sales Agents," U.S. Bureau of Labor Statistics, July 25, 2015, http://www.bls.gov/ooh/sales/advertising-sales-agents.htm

"Market Research Analysts," U.S. Bureau of Labor Statistics, July 25, 2015, http://www.bls.gov/ooh/business-and-financial/market-research-analysts.htm

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