Salinas is the seat of Monterey County, on the Central Coast of California, in the Salinas Valley. With agriculture on all sides, Salinas is known as the "Salad Bowl of the World." As the home of famous American author John Steinbeck, Salinas is the home of the National Steinbeck Center and hosts the Steinbeck Festival. Other attractions include the California Rodeo, the California International Air Show, the nearby Monterey Peninsula, and Pinnacles National Monument.
Salinas has over 150,000 residents, with a median household income of $43,728. As one of the richest farming regions in California, Salinas' economy is primarily agricultural. Over 80 percent of lettuce grown in the United States is grown in the Salinas Valley. Other products include strawberries, watermelons, broccoli, carrots, cabbages and spinach. Not surprisingly, many major vegetable producers are headquartered in Salinas.
Salinas has also developed into the regional shopping area and offers an auto center, a number of shopping malls, and a renovated Old Town, which offers antique shops and boutiques. Over 100 manufacturing firms also call Salinas home, with the top employers in the Salinas Valley listed here:
- Dole Fresh Vegetables
- County of Monterey
- Tanimura and Antle Produce
- Fresh Express, Fresh Food
- Monterey Peninsula School District
- Escamilla & Sons, Inc.
- Salinas Valley Memorial Healthcare System
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