No business can afford to overlook the Internet, arguably the most powerful marketing and sales tool available today. Many MBA programs have developed an e-business specialization to teach managers to apply traditional business administration concepts to an electronic business environment.
E-commerce has revolutionized business administration on nearly every level, from organizational structure to specific functions such as marketing and customer relationship management. Coursework is wide-ranging, and may cover Internet business models, digital marketing, database management systems, Web design, electronic security, project management, information systems, supply chain management, and more. Some e-commerce specializations focus on applied techniques for operating an online storefront, others focus on broader organizational management and strategy issues relevant to any business with an online presence.
Managers with an e-business background offer great value to any organization, and are compensated accordingly. Salaries vary widely depending on the size of the organization and role. While no degree can guarantee salary, MBA graduates typically experience a significant salary increase. According to the Bureau of Labor Statistics, advertising managers earn an average salary of $89,570, as compared to $63,610 for their non-managerial peers.
Job outlook is very strong for e-business specialists, as more and more companies establish and expand their online presence. An MBA with an e-business emphasis allows managers to update their business administration skills for a digital economy.
Thanks to Florida Tech offering intensive degree programs 100% online, students located all over the world have the opportunity to access the same world-class education as those who attend classes on the main campus in Melbourne, Florida.