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Customer relationship management (CRM) has become a business discipline unto itself, as companies explore more sophisticated strategies for retaining customers. Part marketing and part business strategy, CRM takes an analytical approach to customer acquisition and retention.

Customer management MBAs introduce managers to CRM technology and processes, and teach them how to implement customer management strategies that match their business goals. In addition to traditional marketing coursework such as consumer behavior and market research, the customer management specialization includes courses in service operations management, contact optimization, call center technology, pricing optimization, financial forecasts, data mining, and more.

The MBA in customer management is an asset to managers in corporate marketing, sales, and strategy roles. Online programs allow even the busiest professionals to take advantage of CRM training on their schedules. MBA graduates typically experience a 35% increase in salary as well as enhanced job performance. No degree can guarantee earnings, but marketing and customer service managers make upwards of $87,640, the median salary in 2004.

Customer relationship management has emerged as a critical facet of business strategy. A specialized MBA can help managers leverage the power of CRM technology and analytical processes to boost the bottom line--and their careers as well.

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  • Online MBA specializations in accounting, business administration, business intelligence, entrepreneurship, finance, health care management, HR management, marketing, project management, and more.
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Change the World with American University

Be a part of something bigger than yourself. At American University, we strive to help you develop your professional interests and indulge in your passion for making a difference. Our online degree programs allow you to gain the advanced skills for active leadership in a variety of fields.

Set Yourself Apart at American University

At American University, our smart, passionate and engaged students and faculty focus their knowledge to create meaningful change. Our strengths in international service and public affairs inspire our sense of social responsibility and a dedication to cultural and intellectual diversity. We're defined by our global perspective, practical idealism and a dedication to public service.

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•        Ranked among the top 20 Regional Universities in the West in 2015 by U.S. News & World Report.

•        Listed as one of America’s Best Colleges by Forbes Magazine in 2014.

•        More than 97% of tenure-track faculty holds a terminal degree in their field.

•        Student to faculty ratio of 15:1, and 47.5% of classes have fewer than 20 students.

•        Accredited by The Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).

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Founded by the Society of Jesus in 1851, Saint Joseph's University (SJU) has been developing the minds and abilities of men and women in a challenging academic environment steeped in the enriching Jesuit tradition of cura personalis (care of the entire person). The strong liberal arts foundation promotes an environment of open-minded investigation and debate and attends to developing students beyond their academic accomplishments, while maintaining high academic standards. The University strives to be recognized as the preeminent Catholic comprehensive university in the Northeast.

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  • Push Your Creativity To The Next Level.
  • Full Sail’s curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement.
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average.
  • Students work with industry-standard tools and technologies, allowing them to gain practical knowledge and real-world experience.
  • Join us on Facebook, Twitter, YouTube and Instagram to interact with our community, read about grad success, and see campus images.
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  • For the 12th consecutive year, Cal U was named one for the best schools in the Northeast by The Princeton Review 
  • Recognized by the U.S. News and World Report for: Best Online Programs, Bachelor’s 2017, Best Online Programs, Grad Education 2017 and Best Online Programs, Bachelor’s for Veterans 2017
  • Quality Online courses at Cal U have the same objectives, content and learning outcomes as campus-based programs and are taught by the same expert professors.
  • Offers private school amenities at a public school cost. Student-to-teacher ratio of 20:1
  • CAL U online programs complete an annual assessment of student learning to ensure outcomes are focused on your success in career entry, advancement or enhancement!
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