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Crm Customer Relationship Management
Customer relationship management (CRM) has become a business discipline unto itself, as companies explore more sophisticated strategies for retaining customers. Part marketing and part business strategy, CRM takes an analytical approach to customer acquisition and retention.

Customer management MBAs introduce managers to CRM technology and processes, and teach them how to implement customer management strategies that match their business goals. In addition to traditional marketing coursework such as consumer behavior and market research, the customer management specialization includes courses in service operations management, contact optimization, call center technology, pricing optimization, financial forecasts, data mining, and more.

The MBA in customer management is an asset to managers in corporate marketing, sales, and strategy roles. Online programs allow even the busiest professionals to take advantage of CRM training on their schedules. MBA graduates typically experience a 35% increase in salary as well as enhanced job performance. No degree can guarantee earnings, but marketing and customer service managers make upwards of $87,640, the median salary in 2004.

Customer relationship management has emerged as a critical facet of business strategy. A specialized MBA can help managers leverage the power of CRM technology and analytical processes to boost the bottom line--and their careers as well.

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  • Apply the skills and knowledge you learn in class to your current job
  • Scholarships, grants and other forms of financial aid may also be available to help students with their tuition.
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  • Accredited
  • Online Courses
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  • Students in the Master of Professional Accounting program get access to Wiley CPAexcel’s Video Gold Medal Course at a significant discount to fully prepare for the CPA exam.
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  • Our programs are built for working adults. You complete coursework on your schedule, in your own time. Complete assignments and projects when it’s most convenient for you.
  • Online Courses
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  • Transferable Credits
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  • Online Courses
  • Financial Aid
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