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Guide to College Majors in Graphic Design

What is Graphic Design and Multimedia?

Most professions are becoming increasingly computer-oriented. Graphics, or graphic design, is certainly no exception. As the world advances technologically, even the traditional working materials of the graphic designer such as rulers, pencils, and lettering stencils are being replaced by highly efficient computer programs. This new technology has not rendered the graphic designer obsolete, but only serves as a new tool for the designer to employ in his or her craft.

Projects that used to take many long days or months, such as designing a publication with letterpresses and typography, can be put together in a fraction of the time using drafting computer software called CAD (computer assisted drawing). With a proper working knowledge of how desktop publishing software works, graphic designers can format and combine text, numerical data, photographs, charts, and other visual elements to prepare the document to go straight to the presses.

Basic video and audio editing software has blurred the line between the work of the graphic designer and that of the video/audio engineer. Now the same person can work with static images and moving images. The recent overlapping of the skills of design, typography, video, audio, and animation has birthed a hybrid profession referred to as Multimedia.

Multimedia designers employ new media, the medium of digital communication, for a variety of purposes. A few applications of the skill set that is acquired in a Graphics and Multimedia program are:

• designing using computer assisted drawing (CAD) and image manipulation
• using design and layout skills
• developing multimedia programs for integrating text and image
• developing new software
• desktop publishing
• digital engineering of sound and music
• editing digital video
• website designing
• video game design and animation

As new technology is developed, the opportunities for graphics and multimedia professionals will continue to fan out with more and more variations. When we think of advertisement today we think not only of a static printed image with text that we see in a magazine or on a billboard. We now think of web ads with animation, text, scrolling banners, and sound. As this sort of multimedia technology finds new niches in society, more skilled and talented professionals will be required to utilize this new technology.

"The machine does not isolate man from the great problems of nature but plunges him more deeply into them."
- Antoine de Saint-Exupery

Trends for Graphics and Multimedia Careers: Art and Technology

It is said that if Michelangelo were alive today, he would be working in video. The relevance of multimedia to our current society and the effect that new technology will have on future social trends cannot be underestimated. Increasingly, the fine art that is made in art school studios is made not with paint and stone, but with digital video equipment and LCD projectors. With the constant presence of cell phones, e-mail, and handheld digital devices that catalogue the events of our lives and the people we encounter, it is easy to see ourselves, modern humans, as living at an intersection of the human and the digital.

Far from being a diversion or amusement, computer technology, a technology that has only come into its current applications in the last several decades, is the lens through which we see ourselves. The efforts of graphics and multimedia designers and programmers largely shape much of how we perceive ourselves in our contemporary culture. The visual dominance of our digital age, as seen in website design for example, is produced by multimedia designers. The ability to make aesthetic decisions is at least as important as having facility with computer programs. In other words it is not just technical know-how, but also insight and innovation that counts in this field.

What exactly is New Media?

Computer technology and art combine to form what may be referred to as New Media. Old media include the familiar: paintings and drawings, newspapers, magazines, etc. New Media refers to the contemporary offspring of these: websites, digital video and audio, virtual reality environments, and chat rooms.

The tools of this trade are desktop and laptop computers, handhelds such as PDA's, compact discs and floppy discs, digital cameras, scanners, and software. The educational background involves a combination of technical and art training. A degree in Graphics and Multimedia will prepare you for either the stability of career employment in a company, or for the adventure of self-employment and freelance work. Strong competition may be expected whether you pursue a salary position or freelance work because many skilled artists, designers, and computer programmers are attracted to this field.

Do you have what it takes?

Skills emphasized in the field of Graphics and Multimedia:

• Adaptability. Progress in the realm of computer technology marches on at a swift pace. If you are interested in working in this field, you will be expected to maintain an attitude of adaptability and cope well with constant change. The ability to learn new things quickly will prevent you from falling behind in an ever-growing field.
  
  
• Client focus. Most of the work, whether salary or freelance, will involve directing a project for a client, such as designing a website or large multimedia project. Being sensitive to the vision of the client will keep you competitive. Having an effective manner with others, communicating clearly, asserting your vision of the project while striving to please will earn you a loyal client base.
  
  
• Teamwork. The nature of multimedia projects is often that several people with complementary skill sets are required to realize the project. Your ability to work well with others to realize a common vision while contributing your unique insights will keep the jobs coming to you.
  
  
• Business savvy. Business skills that are essential for multimedia freelancers include finding a niche in the extremely varied field, having the ability to market and promote your services, achieving set goals and exceeding client expectations.
  
  
• Passion. Expressing a genuine interest in computer technology and an authentic curiosity for its possible applications in the realms of art and design will set you apart in a career field that is saturated with both opportunities and opportunists.
  
  
• Innovation. Technical know-how is not enough in this field. You must be able to generate creative solutions and new ideas, and not just continually repeat your own ideas or the ideas of others.

Career Education in Graphic Design & Multimedia

Undergraduate and graduate degree and certificate programs

As mentioned above, Graphics and Multimedia exists at the crossroads of two disciplines, one ancient and one young: art and computer technology. So if you want training for this field, you should look in both arts programs and science and technology programs.

Artists usually develop their skills in a BA (Bachelor of Arts) or BFA (Bachelor of Fine Arts) degree program and specialize their interests in the MFA (Master of Fine Arts) degree program, which is the terminal degree program for arts education. Information Technology professionals and computer programmers pursue degrees in Science and Technology on an undergraduate level and follow it up with specialization in graduate school. The programs listed below give a summary of two possible routes that will lead you to careers in Graphics and Multimedia.

With the prevalence of distance learning programs today, many institutions offer online versions of Graphics and Multimedia Programs. The credibility of an online program will match that of the institution that offers the program. The pre-requisites and admissions guidelines will also be similar to on-campus educational models.

Online degree programs serve the needs of those who, because of geographic or time constraints, are not able to enroll in an on-campus program. Coursework is conducted online under the supervision of a properly qualified educator. Students may be required to view videotapes and participate in online discussions.

Associate of Arts, Computer Arts and New Media

Bachelor of Fine Arts, Computer Arts and New Media

Master of Fine Arts, Computer Arts and New Media

Associate of Science Degree, Graphic Design

Bachelor of Science, Information Technology (IT)

Master of Science, Intelligent Multimedia

Universities Offering Online Grapics and Multimedia Degree Programs:

Capella University - BS in Information Technology / Graphics and Multimedia
Westwood College Online - Associate Degree in Graphic Design and Multimedia
The Art Institute Online - Specializations in Interactive Media Design

What can you do with a College Degree in Graphics and Multimedia?

Career options for aspiring graphic designers, multimedia artists, illustrators, and more

The following is a list and description of some of the specializations in the field of graphics and multimedia. The realization of a multimedia project usually involves the cooperation of members of a team of specialists. With good communication, the complementary skills of the members of the team can make large projects come alive.

• Author/ Editor / Content Provider: The author, editor, or content provider produces text for insertion into a design. The text must be readable as the content of the website or advertisement as well as being effective as a design element. Editors and authors usually have a specialized knowledge as well as experience in relevant design software.
  
  
• Multimedia artists and animators: Multimedia artists work with storyboards to compose motion pictures, advertising, and animated features. This field is a direct extension of the fine arts and requires a facility with drawing and composition. The storyboards are drawn by hand and represent the sequence of images that will comprise the video or animation in scenes. Storyboards can serve as a guide to colleagues that are working on other aspects of the same project, such as special effects artists and actors.
  
  
• Designer: The designer acts as a project manager and creates the overall look of the final product. Larger projects, such as films and animation, require the efforts of many professionals with varying skills. The designer's job is to unify the information into a cohesive product. Therefore the skills of the designer must include the ability to perform multiple tasks and retain a total vision of a project. Complex image manipulation is usually involved and the mastery of software programs such as CAD is a must.
  
  
• Graphic Artist / Illustrator: The profession of the Graphic Artist/Illustrator, though always evolving to employ advances in technology, still involves the design and layout of individual pages. Graphic artists deal with static images including basic layout, logo design, and combining text and image for literature. Graphic design programs such as Photoshop are the primary tools for the graphic artist.
  
  
• Multimedia Developer: Those in this position head up groups of professionals to execute an entire project. Multimedia developers are, in a sense, multi-skilled project managers. They need to see the whole picture and be familiar with the programs that integrate text and image.
  
  
• Multimedia Systems Analyst: Clients and members of the multimedia design team working on a specific project use the systems analyst as a technical consultant. He or she must have a very in-depth knowledge of computer systems, programs, and relevant software.
  
  
• Producer / Publisher: The producer is the person that oversees the staffing and financing of projects. Unlike many of the others in this field, the producer's primary skill is people management.
  
  
• Programmer: Programmers are fluent in the language of computer code that works to design and manipulate programs. Programmers need to be creative, innovative and have a very high level of proficiency with PCs and MACs. Visual Basic, Windows, and C++ are the languages used.
  
  
• Project Manager: Someone's got to keep the ball rolling and that person is the project manager. The designers, illustrators, programmers, and technicians all focus on their specialties. The project manager acts like a shepherd keeping all the different parts moving with order and efficiency. The project manager keeps the big picture in mind and clears the pathways so that the specialists can do their jobs. If there is a roadblock, the project manager is the one to deal with it.
  
  
• Sound Technician / Musicians: It takes great skill and sensitivity to compose and manipulate sounds and good sound technicians are highly sought after. Compared to seeing, hearing is a passive sense, but the audio layer can make or break a multimedia project. Those involved in large multimedia projects such as films and animation understand that sound is absolutely critical to the realization of a project. The sound technician is usually brought in toward the end of a project to add the finishing touches.
  
  
• Video Technician: Most often video technicians come from a post-production background either with experience in analog or digital film-making. The primary task of the video technician is to make and edit video footage to match text and sound.

Salary Information for Careers in Graphic Design & Multimedia

According to the U.S. Department of Labor, the median annual earnings of salaried multi-media artists and animators were $43,980 in 2002. The middle 50 percent earned between $33,970 and $61,120. The lowest 10 percent earned less than $25,830 and the highest 10 percent earned more than $85,160. Median annual earnings were $58,840 in motion picture and video industries.

The above economic statistics are based on salary jobs. However, many of the opportunities in the field of graphics and multimedia are best suited to self-employment or freelance services. While it is considerably less financially stable to work as a freelance multimedia designer, the advantage of self-employment is having the chance to specialize your work according to your interests. Like all self-employed workers, freelance artists and technicians have to provide their own benefits. The beginning of a freelance career is bound to be rocky and risky, but an established freelancer can make more than salaried illustrator.

Explore Related Degree Programs

- Online Degrees in Graphic Design & Multimedia
- Online Degrees in Web Design
- Online Degrees in Game Design & Development
- Online Degrees in Web Development

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