Guide to Majors in Corporate Training
--Mark Twain
What is Corporate Training?
As rising stars in the global economy like China, Malaysia, and
India wrestle manufacturing jobs away from the United States,
American businesses understand that innovative research,
development, and business practices enable them to even the playing
field by adding value for customers. As America becomes a knowledge
economy, the best way to achieve these goals is to invest heavily
in quality corporate training programs.
For individual employees, corporate training offers the opportunity
to expand on the skills and talents first developed during their
college years. For companies, corporate training programs can help
incoming team members adapt their college knowledge and life
experiences to the specific needs and culture of a corporation. And
for corporate
trainers, this industry offers the chance to enjoy a teaching
career without the traditional drawbacks of low salary and
difficult pupils.
With new learning techniques that allow employees to enjoy
significant professional development opportunities that do not
interfere with the day-to-day operations of a business, more
companies rely on the skills of experienced corporate training
specialists to bolster their bottom lines.
Corporate Training Can Happen Anywhere
The strongest corporate training opportunities inspire and
entertain participants, while providing significant insights and
skills that can help them perform their jobs more effectively. Once
confined to slideshow lectures by organizational gurus like Peter
Drucker and Steven Covey, corporate training experiences now
include trips to fish markets, safaris, and four-star kitchens.
Many corporate trainers enjoy expanding the minds of their students
by exposing them to unusual environments where success requires
critical thinking.
Professional
corporate trainers must possess the ability to create learning
in any environment. Though most corporate training programs take
place in lecture halls or hotel ballrooms, corporate trainers must
also be effective in one-on-one coaching scenarios in conference
rooms and in client offices. Corporate trainers must understand
when to deviate from the script and laser in on a specific learning
opportunity to help their student succeed.
Just as colleges and universities have pioneered tools for distance
learning, corporate trainers have exploited technological
breakthroughs to present simultaneous learning experiences
throughout the world. Many corporate trainers offer conference
calls and teleclasses to allow program participants to participate
in group discussions from the convenience of their own offices and
conference rooms.
In addition, corporate trainers also allow students to participate
in video chats and online discussion boards that add value to the
professional development experience while extending the trainer's
reach to far-flung locations. Corporate trainers can use the
experiences from their own degree
programs to build the necessary skills to provide effective
learning experiences over large distances.
Trends for Corporate Training Careers
Corporate trainers can choose from two paths to long-term
financial success and career fulfillment. Traditionally, corporate
trainers work as consultants, in order to provide targeted
expertise in critical areas. The most successful corporate
trainers, like Tom Peters and David Allen, have synthesized their
teaching techniques so that apprentices can replicate the live
experiences, usually for significantly lower costs than an audience
with the masters.
Some companies that rely more heavily on corporate trainers have
focused their attention on cultivating training experts in-house.
General Electric's former CEO, Jack Welch, became notorious for
investing significant amounts of time and money on their Six Sigma
program. GE created thousands of Six Sigma experts, who denote
their skills using colored belts (like those worn by martial
artists), and the Six Sigma methodologies have spread to many other
companies. A few decades after their introduction, this internal
corporate training program has become a standard at many companies
throughout the globe.
Many companies have also shifted their budgets to reflect the
growing importance of corporate trainers. Realizing that
specialized trainers can provide more effective training than line
managers, companies have recruited more training
specialists to turn informal learning experiences into
standardized programs. Whether training staff members on specific
job duties or exposing them to broader principles of workplace
performance corporate trainers will enjoy continued demand both
inside and outside of large corporations.
Another exciting trend for professional corporate trainers is the
growing marketplace for professional development for solo
entrepreneurs and job seekers. In today's competitive marketplace,
a freelancer or a recent graduate can set themselves apart from the
pack by demonstrating that they already have the same skill set as
existing employees. Further more, many small business owners treat
training programs as opportunities to network with other
self-employed individuals. On all fronts, corporate trainers who
open their work up to companies of all sizes can benefit from
today's renewed emphasis on business skill development.
Facets of Corporate Training
Corporate training provides solutions for overcoming a wealth of workplace obstacles. Many programs offer training in a broad range of areas and skills, but offer courses directed at succeeding in the corporate work atmosphere. These courses include but are not limited to:
- Time and Project Management
- Effective Communication
- Proper Business Writing
- Customer Service
- Team Building
- Public Speaking
- Conflict Resolution
- Business Development
- Marketing
- Food Safety Practices
- Knowledge Management
These various specializations add depth to the participants'
skill sets. Corporate training programs are constantly evolving as
they implement new training methods and curricula. Incorporating
both hands-on experience and an understanding of program management
strategies, corporate
training professionals master all aspects of the training
process, including human resource development, internal and
external marketing, and maintaining professional standards.
Degree Programs in Corporate Training
On-Campus and Online College Courses
Many corporate trainers are respected specialists in the field
who have industry experience and are continually evaluated on their
performance. This assures the participant of high standards of the
facility or training program he or she attends. With some
exceptions, most corporate training business is generated through
word-of-mouth or referral programs.
What is a Corporate Training degree?
Courses in corporate training degree program include:
- assessments,
- workplace training,
- business development,
- capability management,
- public relations skills,
- company specific terminology,
- strategic operational and planning processes.
Corporate training programs are increasingly used by
multinational companies to help employees from different cultures
adapt to new behavioral, business and legal rules. Therefore, many
corporate
training majors study high-demand foreign
languages like Japanese, German, or Spanish.
Most corporate training degrees are offered at the master's and
PhD
level, building upon undergraduate degrees in a variety of
subjects. Online
degree programs in corporate training have become increasingly
common as the field expands to accommodate working adult
students.
Certificates and Single Courses in Corporate Training
Certificate programs and single courses offer many professionals
the ability to pick up valuable corporate training skills without
committing to a lengthy, formal degree program. These programs
especially appeal to managers or small business owners who have
worked their way up through an industry using significant
on-the-job experience in lieu of a traditional degree in their
field. Certificate programs can focus on specific corporate
training topics like workplace conditions or larger skill sets like
public speaking and assessments. In some cases, schools will allow
participants to apply their completed certificate program course
credits toward a degree program later in their careers.
Bachelor's Degrees in Corporate Training
Bachelor's degrees that focus solely on corporate training are
rare. Many
bachelor's degrees in business and
communications offer students the opportunity to select a
concentration in corporate training. Bachelor's degree candidates
often enroll in wide-ranging liberal arts courses, like sociology,
economics,
and history.
These courses can give future trainers a broad cultural background
that they can build on in a graduate program in
corporate training.
In addition, many corporate training majors use their college
degree programs to focus on learning
key languages that make them more attractive to global
employers. Many companies design products in one company,
manufacture them in another, and ship them to customers worldwide.
In these scenarios, a company will want to employ trainers who can
fill multiple roles and communicate with various sets of
stakeholders who speak different languages. The broad cultural
background offered by a bachelor's
degree allows trainers to relate to other people in their own
cultures, an essential quality in today's global economy.
Master's Degrees in Corporate Training
The master's
degree is the most common in the corporate training field. It's
designed to build on a student's more generalized college degree
and experience by adding a level of depth in this rapidly changing
field. Many master's degree candidates pursue their graduate
programs in order to qualify for higher level-management positions,
or to pursue career moves as solo entrepreneurs or small business
owners.
Online Degree Programs in Corporate Training
Busy professionals who want to expand their role in their
current organization or even make a much larger career jump can
take advantage of online
degree programs in corporate training. By participating in
online class sessions, bulletin board discussions, and interactive
videoconferences, students can earn their degrees and credentials
from the comfort of their own offices or living rooms.
Many companies offer tuition reimbursement programs for emerging
leaders who wish to pursue advanced degrees. Because of the
flexibility of many corporate training degrees, students can join
many degree programs regardless of their previous education or work
experience. In many cases, a diverse work background actually helps
a corporate training major apply his or her learning to a wider
range of workplace scenarios.
What can you do with a Graduate Degree in Corporate Training?
Career Outlook for Corporate Training Majors
There is a wide range of jobs available for the corporate training graduate. Corporate training skills translate easily across different business platforms, as the core qualities learned from the degree program are valuable to nearly every kind of business. Here are a few of the most common career paths for a corporate trainer:
- In-house Corporate Trainer. In previous
decades, companies often relied on experienced managers to directly
train their staff. Unfortunately, many of the skills required to
lead a team do not always translate well to the "classroom." In
addition, when a company expands its workforce to keep up with
customer demand, managers do not always have time to constantly
train new hires. For all these reasons, more and more companies
turn to experienced in-house corporate trainers to meet their staff
development needs.
In-house corporate trainers enjoy the advantage of watching their students grow and evolve over time. They can see the results of their work play out in terms of sales results or improved customer service ratings. Evaluating those figures, they can expand and adapt their training programs to provide more effective learning experiences for new hires. They can also design remedial programs for employees who have not met company expectations.
Companies with internal trainers often enjoy stronger customer loyalty, especially when trainers work closely with front line staff members. Many companies offer their trainers bonuses, commissions, and stock options contingent on company-wide performance, in addition to the standard salary and other perks
- Deployment Training Specialists. Many
companies that satisfy needs in the business-to-business (B2B)
sector rely on corporate training specialists to educate their
customers on the proper use of their products. Especially in the
software industry, where updates and revisions can potentially
confuse and irritate customers, these roving groups of trainers
drop into client worksites and make sure that their customers'
teams can properly integrate their products to meet their
goals.
In addition to traveling to client facilities, customer training specialists can also work from centralized locations. From the corporate hub, they design and improve customer training programs, which can be delivered on a central campus or through distance learning. As an extension of customer support, a good trainer can head off future drains on a company's resources by ensuring that customers do not require further assistance after their training session has ended. Companies that invest in expanding front-end training can often recoup huge savings from their annual customer support budgets.
- Specialized Subject Area Trainer. In addition
to working across the platform areas of a company, a corporate
trainer could be assigned to focus on a specialized area of
expertise. Subject matter experts in the areas of time management,
sales, productivity, interpersonal communication, and other areas
enjoy the opportunity to help team members grow these important
skills.
Though many Fortune 500 companies employ subject matter experts in-house, a growing number of corporate trainers work as solo entrepreneurs or as part of consulting agencies. These trainers allow their clients to benefit from their deep, specialized knowledge while focusing their resources on the things they do best.
Subject matter experts can often choose the kind of lifestyle that fits them. Many trainers who love to travel can enjoy the opportunity to visit client locations around the world. On the other hand, a growing number of solo entrepreneurs work from home, offering conference calls, videoconferences, and other means of helping customers solve their training dilemmas remotely. Many subject matter experts write books and software to spread the word about their expertise in an area, which creates residual revenues from book royalties and public speaking engagements.
- Executive Coach. Beyond the classroom and
conference style learning that companies use to develop their
staffs, many executives have started to invest in the services of
personal business coaches who help design customized learning
opportunities. Unlike consultants, who prescribe a set of remedies
for common situations, a coach works directly with top decision
makers who must adapt to new challenges with little
preparation
Coaches often work with company leaders in uncharted waters, and must use their intuition and street smarts to stay current with industry trends. By focusing on helping their clients make consistently strong decisions, coaches help companies improve their bottom lines.
Many coaches work as solo professionals and connect with clients via telephone, earning a monthly or even an hourly fee. Increasingly, consulting firms have added coaching to their menus of services. Other top companies have started to seek out experienced coaches to leverage their expertise exclusively within one company. For creative corporate training majors with strong communications and interviewing skills, a career as a coach can result in huge dividends.
Instructional Coordinators
Teachers, Adult Literacy
Teachers, Postsecondary
Certification and Licensure
Corporate trainers do not need any specific license to perform
their work. But subject-matter trainers and coaches often earn
certifications in their specialties from independent credentialing
organizations. These voluntary certifications assure companies and
clients that their trainers have received sufficient training and
field experience to carry out their duties efficiently and
effectively. In some specialties, corporate trainers can earn
higher salaries and fees by completing higher levels of formal
education. Many Fortune 500 companies expect their consultants and
trainers to have earned a graduate degree, if only to assure
trainees of their leader's stature in the business world.
Trade associations like the International Coaching
Federation and the National Speakers Association
provide freelance corporate trainers the opportunity to build their
reputations on a national platform by documenting and evaluating
their work.
- Adult Education Degree
- Corporate Training Degree
- Distance Education Degree
- Educational Technology
- Higher Education Degree
