Online bachelor's degree in marketing and sales

Earning an online bachelor's degree in marketing and sales means improving your critical thinking skills and creativity while you prepare for challenging careers in the field. Help influence purchasing decisions and promote products and services, all for a potentially healthy wage. Learn the technical details behind the scenes, find out more about potential careers, and enhance your resume with marketing and sales degrees online.

Marketing and sales degrees: specializations and coursework

Far from a narrow career field, marketing and sales allows you to work with the products you love, establishing strong client relationships while keeping your customers happy. Check out a few specializations you may find within marketing and sales degrees online:

• Retail management
• Sales management
• Marketing and sales
• Fashion management

Coursework leading to an online bachelor's degree in marketing and sales may include the following fundamentals:

• Marketing research
• Integrated marketing communications
• International marketing
• Advertising and public relations
• Consumer behavior
• Online marketing
• Business-to-business marketing
• Sales management
• Product development and pricing strategy

Elements like pricing, financials and business presentation are covered as key aspects of most marketing and sales degree programs. From researching consumer habits to securing that first sale, a formal education can help you enter the lucrative sales and marketing field with confidence.

Marketing and Sales: Career outlook

With a strong education that includes a background in statistics, economics, writing and communication, you help boost your resume and compete for a range of careers. Take a look at some professional positions in the field with salary information provided by the Bureau of Labor Statistics:

• Survey researchers use their marketing training to design surveys, conduct them in person or over the phone, and present their findings to clients. May 2009 mean annual salary for survey researchers: $42,330.


• Marketing managers use their education and experience to lead a business team, determining demand for products and clients through targeted research. Significant experience or a master's degree may be required for the position, depending on the company and labor market. May 2009 mean annual salary for marketing managers: $120,070.


• Sales representatives sell products and services to customers within a given market segment. May 2009 mean annual salary for survey researchers: $61,400.


• Sales managers have climbed the ranks in sales, and may be in charge of setting quotas, training new sales representatives, establishing sales territories and more. May 2009, mean annual salary for sales managers: $111,570.

Whatever profession you are currently in--and even if you're still searching for a career that suits your personality--a campus or online bachelor's degree in marketing and sales can put you on the path to success.

For those students who need a flexible schedule to accomodate a higher education take heart: many students keep full-time jobs while earning marketing and sales degrees online. The additional work experience only adds to future market value.

Learn more about related bachelor's degree programs, such as majors in advertising and bachelor's degrees in communictions at WorldWideLearn's Guide to Business Majors. To explore a wealth of undergraduate degree programs in other fields visit our more general, Guide to College Majors.

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