Earning a bachelor's degree in business innovation

The world is always in need of new products and services. If you're creative and self-motivated and you have an idea for your own business, earning a bachelor's degree in business innovation or organizational innovation may be just the thing for you. You also may use your degree in business innovation to help existing companies further develop their ideas and market their products.

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What to expect from a business innovation degree program

A bachelor's degree program in business innovation or organizational innovation teaches you the skills necessary to be a successful business manager and a creative thinker in business. You'll be likely to take courses in:

Human resources
Ethics in business
Accounting and marketing
Advertising and public relations
Technology

However much you enjoy your courses and your studies, your goal in completing your bachelor's degree in business innovation or organizational innovation is to find a good job and earn a good salary. Good news: The U.S. Bureau of Labor Statistics (BLS) says the outlook for business and marketing managers is positive and that they can earn respectable salaries in the $70,000 to $100,000 range or more. Get a glimpse of some possible careers for business innovation degree-holders below, with wages as reported by the BLS.

Careers for business innovation degree graduates

Marketing managers determine the demand for products and services offered by their company and by their competitors. They also identify potential customers, develop pricing strategies, oversee product development and monitor trends in the field. May 2009, mean annual salary for marketing managers: $120,070.

Market research analysts research market conditions locally, regionally and nationally to determine potential sales of a product or service. They also gather information on competitors, prices, sales, and methods of marketing and distribution. May 2009, mean annual salary for market research analysts: $67,500.

Purchasing agents help companies buy machinery, equipment, tools, parts, supplies, or services necessary for the operation of their establishment. They also arrange purchases of raw or semi-finished materials for manufacturing. May 2009, mean annual salary for purchasing agents: $58,550.

Sales managers establish sales territories, quotas, and goals and training programs for sales representatives. Sales managers also analyze sales statistics to determine sales potential and inventory requirements and monitor customer preferences. May 2009, mean annual salary for sales managers: $111,570.

Because many people are interested in business, graduates of business innovation degree programs can expect a lot of competition for jobs and for clients. However, you should not let the potential competition stop you if you're interested in pursuing a degree in business innovation or organizational innovation.

Learn more about online bachelor's degree programs in business innovation

You may find it easiest to study for your bachelor's degree in business innovation online. With online education, you can work your classes around your schedule. You also may be able to work full or part time while you are studying for your online bachelor's degree in business innovation.

For more information, check our our Guide to College Majors, where you will find the latest on online business innovation degree programs and online business management programs.