Making a Good First Impression: Visual Merchandising and Store Design

by Reena Nadler

You may have heard it: "You never get a second chance to make a first impression." Many factors play into the shopping experience, but the look of a store is often the first thing that draws customers inside. Visual merchandisers and store designers create that look. With an online degree in this field, you can put your creative abilities to work!

Visual merchandisers and store designers imagine, design, and build in-store and window displays. They combine creativity and artistic flair with many technical skills. When designing their displays, they consider fashion trends, promotions, seasonal holidays, and brand image, as well as the interests and behavior of customers.

Degrees in Visual Merchandising and Store Design
An online visual merchandising program can give you the skills to need to succeed. Get career training with a college degree--and the flexibility to fit your busy schedule. Typical coursework includes:

• Store design
• Mannequin presentation and display
• Graphics and photography
• Advertising and promotion

Visualize a Hot New Fashion Career
According to the U.S. Bureau of Labor statistics, interior designers (including store designers) have median annual earnings of over $40,000. The demand is rising as retailers realize how much displays and store designs affect sales. Experienced professionals are often promoted to managerial positions or can even start their own visual merchandising firms.

Get your online degree and start now!

Sources:
Bureau of Labor Statistics, "Interior Designers"