Be a Trendsetter: Careers in Fashion Marketing

by Reena Nadler

Why would someone spend $600 on a new dress or $400 on a pair of shoes? Savvy fashion marketers, that's why. Designers put the latest trends up on the runway, and then it's up to fashion marketers to get them out of the showroom and into the customers' shopping bags.

Fashion Marketing Degrees
An online degree can give you the training you need to succeed in this fast-paced fashion job. With online education, you can get a college degree and career-specific training during your free time, from the comfort of your own home. Typical coursework can include:

• Visual merchandising & store design
• Fashion design and technology
• Management and marketing
• Communication and promotion

Fashion the Career of Your Dreams
Graduates start in a wide range of fashion jobs, from merchandise managers and purchasing agents to visual merchandisers and retail store managers. These professionals can spend their time arranging merchandise, attending fashion shows, and pricing clothes. They can also design ad campaigns, consult with fashion designers, and keep track of profits and losses.

According to a National Association of Colleges and Employers survey, entry-level salaries in fashion marketing rose to $37,191 in 2006--which is higher than the national average for all salaries. According to the U.S. Bureau of Labor Statistics, marketing managers' median salaries are $87,640 and employment is projected to grow faster than average.

An online fashion merchandising degree can get you on board one of these exciting fashion careers!

Sources:
National Association of Colleges & Employers, "Best Job Market in Four Years for Class of 2006"
Bureau of Labor Statistics, Advertising, Marketing, Promotions, Public Relations, and Sales Managers