Harry and David's Gourmet Culinary Career
By Marianne SalinaBy the time the holidays roll around, Harry and David is rapidly grossing 80% of its $400 million annual sales via it's gourmet catalog. And, everyone is wondering why they didn't enroll in culinary school. With a 65-year culinary career, Harry and David's success is attributed to good marketing, fine chocolates, and blemish-free fruit.
Culinary Arts Programs
Prospective or currently enrolled culinary school students only need a brief history lesson in the Harry and David success story to discover what has always been true--a good product and excellent marketing make money. With two signature culinary delights--the fruit of the month club and the Tower of Treats--Harry and David launched their culinary career through mail-order catalogs. Their strategy included:
- Attending an excellent culinary arts program
- Learning the fundamentals of confectionery, baking, and product presentation
- Taking marketing and business management courses
Marketing and Your Culinary Career
Whether your goal is to establish a name and a culinary career as recognizable as Harry and David or to cater to a local market, advertising is key. By enrolling in a culinary arts program, you can gain exposure to the business strategies of the industry. Culinary school offers business programs that can help you:
- Operate a commercial kitchen
- Facilitate customer service
- Create restaurant design and aesthetics
Good food is always a great start to a culinary career, and your chef skills can certainly reach expert level in a culinary arts program. Great marketing, as Harry and David has demonstrated season after holiday season, is also an essential ingredient.
About the AuthorMarianne Salina is a freelance writer in Spokane, Washington. She writes about pursuits in education and degree opportunities.
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