Become a Beauty Product Expert in Cosmetology School

Increasingly, cosmetology is big business, and it's no wonder why. First, it's fairly recession-proof--after all, you can't outsource your hair dresser, and you have to get your hair cut no matter what the economy is doing. Plus, the rewards you gain in the form of job satisfaction and the potential for salary and career growth are outstanding. Plus, almost half of cosmetologists are self-employed, so if you're interested in running your own business, you should probably look into cosmetology school.

But there's another benefit of cosmetology school: There's no better place to learn about the latest products and innovations in the industry.

Become a Beauty Product Expert in Cosmetology School

According to Forbes magazine, one of the most important sources of revenue in any beauty salon is its retail department. Winn Claybaugh, co-founder of Paul Mitchell Schools, says that, "Per square footage, the footage devoted to selling products [like shampoo and hair gel] is more profitable than footage devoted to services." In fact, although products only comprise about 20 percent of salon revenue, they are as profitable as the 80 percent for services.

What makes hair, nail, and skin care products so crucial? Customers come to salons and spas to improve their appearances and feel confident, and they turn to cosmetologists to provide the very best service, advice, and product information available. While anyone can buy hair gel, nail polish, or moisturizer at the drug store, only an expert can tell them which items will work best with your particular skin or hair, and how to use them properly. When a client sees a hair dresser using a product right off the salon shelf, that client is more convinced of its quality, and will likely purchase it.

Your cosmetics training includes such courses as chemistry and biology, so that you will understand what products are best for which clients. You'll also gain tips on sales, product development and demonstration, and marketing. This information is invaluable if you are interested in running your own salon, working in retail or vendor sales in the beauty industry, or even teaching future cosmetologists.

Leave OTC Beauty to Amateurs: Get Premium Product

Additionally, cosmetology school gives students access to top of the line products and equipment that the average person simply can't get, from shampoo to high-wattage hair dryers, nail gels, or chemical peels. Students are often asked to participate in industry trade shows or fashion shows, which provide insider information and usage tips. Plus, if you're a product hound, here's another piece of good news: as a licensed cosmetologist, you will likely be able to purchase these items at wholesale outlets or through professional associations for discounted rates.

Explore your options and find out more about the advantages of attending cosmetology school by contacting a school near you.