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If you understand the market place and the needs and desires of the consumer, you should pursue a career in marketing and sales. Working in the marketing industry can involve developing sales strategies through a promotion program that will help a company increase volume, or acting as a creative director for an advertising firm. If you choose to go into promotion or advertising, you will frequently participate in extensive research and product development to ensure the success of your marketing techniques. Whether your interest lies in direct sales, such as retail, or behind the scenes creativity such as advertising ideas, experience and often a degree are preferred for advancement or promotion.
Educational Requirements
As a sales and marketing student in a campus-based program, you'll take classes in buyer behavior, marketing research, and communication. For jobs in marketing or sales, creative college graduates are often the first ones to snag a position. Advancement in many advertising or promotions firm often happens from within, so experience is also a key component. While no education program can guarantee a future salary or employment upon completion, it's important to note that receiving a master's in business administration or economics, often the preferred career path for sales and marketing professionals, can earn an average annual salary of $78,250. With marketing becoming one of the fastest growing industries, getting your degree and getting involved in an advertising firm could be one of the smartest career moves you make.
Sources:
U.S. Department of Labor Advertising, Marketing, Promotions, Public Relations, and Sales Managers
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Retail & Sales schools : Find schools near you
Strayer UniversitySchool Information
Get the right foundation for your future with a degree from Strayer University. Evening, weekend and online classes are all available to meet the needs of busy adults.
Learn more about programs at Strayer University.University of Phoenix
School Information
With convenient class locations as well as online learning, University of Phoenix makes quality higher education highly accessible. Whether you're seeking an associate's, bachelor's, master's or doctoral degree, we can help you reach your goal while you work-and much sooner than you might expect.
Learn more about programs at University of Phoenix.The Art Institutes
School Information
The Art Institutes system of schools is a leading educator of students in the creative and applied arts, including design, media, fashion, and culinary programs. Every program of study offered to you is regularly reviewed by industry leaders, advisors, and employers for relevance in the marketplace. Changes are made, if necessary, to integrate subject matter into the curriculum so that our degree programs reflect the way things are done in the real world of work. Programs listed are not offered at all locations.
Learn more about programs at The Art Institutes.International Academy of Design & Technology
School Information
Prepare for a creative career in design, technology or business at the International Academy of Design & Technology. Convenient campus locations across the United States.
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Merchandising Management: Retail Operations Management
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Merchandising Management: Retail Operations Management
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Merchandising Management: Retail Operations Management
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Merchandising Management: Retail Operations Management
Learn more about programs at International Academy of Design & Technology.Strayer University - Alexandria
School Information
Get the right foundation for your future with a degree from Strayer University. Evening, weekend and online classes are all available to meet the needs of busy adults.
Learn more about programs at Strayer University - Alexandria.Strayer University - Allentown
School Information
Get the right foundation for your future with a degree from Strayer University. Evening, weekend and online classes are all available to meet the needs of busy adults.
Learn more about programs at Strayer University - Allentown.Strayer University - Anne Arundel
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Get the right foundation for your future with a degree from Strayer University. Evening, weekend and online classes are all available to meet the needs of busy adults.
Learn more about programs at Strayer University - Anne Arundel.Strayer University - Arlington
School Information
Get the right foundation for your future with a degree from Strayer University. Evening, weekend and online classes are all available to meet the needs of busy adults.
Learn more about programs at Strayer University - Arlington.Strayer University - Baymeadows
School Information
Get the right foundation for your future with a degree from Strayer University. Evening, weekend and online classes are all available to meet the needs of busy adults.
Learn more about programs at Strayer University - Baymeadows.Strayer University - Birmingham
School Information
Get the right foundation for your future with a degree from Strayer University. Evening, weekend and online classes are all available to meet the needs of busy adults.
Learn more about programs at Strayer University - Birmingham.ARTICLE: retail-sales In-Depth
