According to the U.S. Census Bureau, the median income of households in Daytona Beach was $38,655.
The biggest industries in Daytona Beach are educational, health and social services; retail trade; and leisure and hospitality. The area's largest employers include ITT Community Development Corp., American Radionics, Winn-Dixie, Palm Coast Data, Sea Ray Boats, Marineland, Sheraton, Publix, and Walmart. People interested in the service industry are in particular need.
Recent trends in Daytona Beach suggest the character of the town may be changing.
- Daytona has long had a reputation as a party town. The party culture hasn't disappeared, but recently the local government has made some successful efforts to clean up Daytona's image and transform the beach town into a family-friendly holiday spot.
- Currently, the real estate economy has been appreciating with an increasing demand for new residential housing due to growth from nearby counties. The demand for new housing brought about more than 5,500 new residential permits in 2004 with a new construction value exceeding $934 million.
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