ARTICLE: Deland In-Depth

Often called "The World's Most Famous Beach," Daytona Beach, FL attracts over eight million tourists every year. Well-known tourist events include Black College Reunion, Bike Week, Biketoberfest, NASCAR Pepsi 400, NASCAR Daytona 500, and Spring Break. Compared to Florida's largest cities of Jacksonville (783,623), Miami (362,470), and Tampa (333,040), Daytona Beach has a small population of 64,422 in the city proper although it has 494,649 in the larger metropolitan area. According to the U.S. Census Bureau, the median income of households in Daytona Beach was $38,655. The biggest industries in Daytona Beach are educational, health and social services; retail trade; and leisure and hospitality. The area's largest employers include ITT Community Development Corp., American Radionics, Winn-Dixie, Palm Coast Data, Sea Ray Boats, Marineland, Sheraton, Publix, and Walmart. People interested in the service industry are in particular need. Recent trends in Daytona Beach suggest the character of the town may be changing. Daytona has long had a reputation as a party town. The party culture hasn't disappeared, but recently the local government has made some successful efforts to clean up Daytona's image and transform the beach town into a family-friendly holiday spot. Currently, the real estate economy has been appreciating with an increasing demand for new residential housing due to growth from nearby counties. The demand for new housing brought about more than 5,500 new residential permits in 2004 with a new construction value exceeding $934 million. Sources: Daytona Chamber of Commerce Volusia County Website City of Daytona Beach, FL Back to top↑

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