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Level:
All Levels |
Subject:
Business |
Program:
Sales & Marketing |
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Degrees and Programs in Sales & Marketing
Keller Graduate School of Management of DeVry University
School Information
A graduate degree really can make a difference, especially when it's from Keller Graduate School of Management of DeVry University. Online, evening and weekend classes are available.
to learn more about all sales & marketing degrees and programs.
American InterContinental University
School Information
to learn more about all sales & marketing degrees and programs.
University of Phoenix
School Information
Ready to earn your degree? University of Phoenix makes higher education accessible. Whether you're seeking an associate's, bachelor's, master's or doctoral degree, University of Phoenix can help you reach your goal--and sooner than you think.
to learn more about all sales & marketing degrees and programs.
Strayer University
School Information
Get the right foundation for your future with a degree from Strayer University. Evening and weekend classes are all available to meet the needs of busy adults.
to learn more about all sales & marketing degrees and programs.
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| ARTICLE: Sales & Marketing In-Depth |
If you understand the market place and the needs and desires of the consumer, you should pursue a career in marketing and sales. Working in the marketing industry can involve developing sales strategies through a promotion program that will help a company increase volume, or acting as a creative director for an advertising firm. If you choose to go into promotion or advertising, you will frequently participate in extensive research and product development to ensure the success of your marketing techniques. Whether your interest lies in direct sales, such as retail, or behind the scenes creativity such as advertising ideas, experience and often a degree are preferred for advancement or promotion.
Educational Requirements
As a sales and marketing student in a campus-based program, you'll take classes in buyer behavior, marketing research, and communication. For jobs in marketing or sales, creative college graduates are often the first ones to snag a position. Advancement in many advertising or promotions firm often happens from within, so experience is also a key component. While no education program can guarantee a future salary or employment upon completion, it's important to note that receiving a master's in business administration or economics, often the preferred career path for sales and marketing professionals, can earn an average annual salary of $78,250. With marketing becoming one of the fastest growing industries, getting your degree and getting involved in an advertising firm could be one of the smartest career moves you make.
Sources:
U.S. Department of Labor Advertising, Marketing, Promotions, Public Relations, and Sales Managers
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