Business Career
Education Center
Home | Business Career Education Center | Why is Mr. Jobs a Different Kind of Business Man?
Business is one of America's most profitable and fastest growing career fields. The US Bureau of Labor predicts a considerable increase in job opportunities for marketing professionals, sales managers, and financial analysts throughout the next decade. Enrolling in a business degree program, from a bachelor's of business through an MBA, opens up a world of career options for business job seekers. Online and campus-based programs are available in finance, business administration, marketing, sales and more.
Why is Mr. Jobs a Different Kind of Business Man?BusinessWeek named Steve Jobs "one of the best business leaders in the world" at the close of 2005, highlighting his business marketing success and global impact. His rise above the fray is marked by his unwavering desire to create revolutionary technology and promote its use with honest marketing. With successes like the iPod Nano, Mac mini, and Pixar animation, thirty years have flown by, and Steve Jobs is the man behind it all. Technology's Beauty MarkSteve Jobs obviously understands computers, but his ambition to "change the world" erected the empires of Apple, Pixar, and iPod music. Jobs took the personal computer and infused creativity, music, and, frankly, the sexiness never before seen in computers. With savvy business marketing thrown in, the Apple appeal is hard to deny.How Did Jobs Mold His Success?While Steve dropped out of college, he still attended a calligraphy class, which he claims gave the Mac its varied typefaces and fonts. Jobs drew upon his experiences, both artistic and technological, to co-create the first Apple computer with Steve Wozniak in April 1976.How Does a Computer Guy Become a Business Marketing Leader?Apple and iPod clearly have changed the way people use computers and listen to music, but it's Jobs' proactive business marketing that curbs any doubt. He believes in his products, and marketing is his primary tool to spread the word. How? By becoming one of the most dynamic speakers in corporate America.What is Steve Jobs' Marketing Strategy?With years of business marketing under his belt, Jobs keeps talk to a minimum and show to a maximum, allowing a product to sell itself. He also holds to a consistent marketing strategy:
By playing down incomprehensible techie language and focusing on the sheer excitement of Apple products, Jobs makes business marketing to the average consumer simple. In a recent presentation for his video iPod, Jobs exclaimed, "It's the best music player we've made. It has a gorgeous screen, the color is fantastic and the video quality is amazing." And as it happens, everyone whole-heartedly concurs. Fast FactsName: Steven Paul JobsBorn: February 24th, 1955 Hometown: San Francisco, CA College: Reed College for 1 semester Current Job: CEO of Apple Computer and CEO/ Chairman of Pixar First Job: Atari technician Net Worth: $4.4 billion Sources: "How to Wow 'Em Like Steve Jobs" BusinessWeek Online, by Carmine Gallo, April 6, 2006, (http://www.businessweek.com/smallbiz/content/apr2006/sb20060406_865110.htm) "BusinessWeek Names Steve Jobs One of Best Business Leaders" The Mac Observer, By Bryan Chaffin, December 12th, 2005, (http://www.macobserver.com/article/2005/12/12.1.shtml) Steve Jobs, Wikipedia, (http://en.wikipedia.org/wiki/Steve_Jobs) Steve Jobs Oral History, Smithsonian Institution Oral and Video Histories, April 20th, 1995, (http://americanhistory.si.edu/collections/comphist/sj1.html) About the Author Marianne Salina has a B.A. in Literature and Creative Writing and enjoys researching and discussing the myriad of online degree options in her articles. By: Marianne Salina World Wide Learn Columnist |
