Online Marketing & Advertising Degree Programs
Because global competition has become so intense, it should come as no surprise that companies invest heavily in their marketing and promotion campaigns. Even well-established companies like Coca-Cola must spend lavishly if they want to continue attracting consumers. Coca-Cola spends almost $2 billion a year to maintain its dominant position in the beverage industry. Growth in the advertising industry is expected to be brisk over the next few years, according to the Bureau of Labor Statistics. The total number of jobs available to advertising, marketing, promotions, and public relations managers should grow by 12 percent by 2016. So how do you take advantage of the opportunities the future holds?
Marketing Career Training and Degree Programs
Although there are many different paths to marketing, securing an associate's degree is generally regarded as the bare minimum. That's because marketing has become such an interdisciplinary field, drawing on business, psychology, graphic design, statistics, science, and technology training. For long-term success, consider earning a bachelor degree or higher.
Master's degrees are becoming prerequisites for those with management aspirations. Programs should give you a grounding in the fundamentals of business, economics, and business law. Coursework in brand management, consumer behavior, and international marketing is standard. Those students focusing on marketing will spend time on strategy and consumer research. Those that specialize in advertising will study trends in mass communication and publishing. Most programs are beginning to offer classes in new forms of advertising, as the Internet is poised to become the dominant medium of communications.
A Brave New World of Advertising and Marketing
Although print media, television, and Hollywood are still major players in the marketing world, the Internet has become the leading medium for getting the word out. Not surprisingly, online marketing degree programs have flourished as a result. What better way to familiarize yourself with Internet technology than by securing your marketing degree through a Web-based school? E-commerce, Web copy, search engine optimization, and site design are becoming increasingly relevant in the world of marketing. By pursuing an online marketing degree, you can develop greater fluency in these areas. Never has it been so important to have the most current career training in this field.
Marketing Salaries: Crunching the Numbers
Earnings vary among management workers in marketing, advertising, and public relations. Those in marketing tend to make the most, with a median salary of $98,720 in 2006. These numbers also fluctuate by industry, with marketers in the computer industry topping the median wage scale at $119,540. Technology is one of the top-earning industries surveyed, and might offer the best return on your educational investment.
Pursue your Marketing & Advertising major today…
Your creativity is a big part of who you are and where you’re going. To take it, and your future, as far as you want, you need an education that’s focused on developing your talents and putting you on the path toward the creative career that stirs your imagination. A collaborative education at The Art Institute of Atlanta-Decatur, a branch of The Art Institute of Atlanta, is all about the work, the students who create it, and the instructors who guide them.
The first step is to explore these areas of study, and think about where you fit in an industry that runs on ideas.
- Advertising - Concentration in Internet Marketing (BS)
- Advertising (BS)
Learning at Full Sail University has always centered around interaction and the exchange of ideas. Our online curriculum fully embraces this philosophy.Visit www.fulllsail.edu
- Internet Marketing, Master of Science (Online)
- Media Design, Master of Fine Arts (Online)
Why ASU? At ASU, learning online is effective, flexible and smart. Every program delivered online is developed by the same excellent faculty who teach on our campuses, and is designed to engage students and professors in meaningful ways. The result? Our students are an integral part of a New American University.
- BA Business Communications
Thanks to Florida Tech offering intensive degree programs 100% online, students located all over the world have the opportunity to access the same world-class education as those who attend classes on the main campus in Melbourne, Florida.
- MBA Internet Marketing
- Associate of Arts in Marketing
Online. Accelerated. Affordable. Accredited.
- B.S. Marketing Management