Online Degrees
Degrees by Subject


Home | Online Degree Programs | Business Degrees | Management & Leadership Degrees | Marketing Management Degrees

Online Marketing Management Degree Programs

A degree in marketing management explores practical, real-world application of marketing principles--in other words, it is a marriage of business management with marketing. Marketing managers analyze target markets, analyze the effectiveness of various marketing and advertising campaigns, and often drive the development of new products, brands, and brand extensions. A marketing manager is typically more "numbers-oriented" and results-driven, than a marketer, who might be more involved more in the creative process. Marketing managers should be highly motivated, able to handle stress, possess solid communication skills, as well as a decisive mind-set. Marketing managers should also be able to establish relationships with their team, supervisors, and clients. (cont)

Read More Read More