After establishing a predominant market for its products domestically, many companies seek expansion overseas, hoping to win over customers and clients abroad. However, as the rules can change as you cross borders, what were the keys to success at home might lead to a downfall in overseas markets. Customs and market regulations vary from country to country, and marketing techniques vary widely in their ability to reach the target customer. Pricing and distribution strategies must also be adapted to realities in countries as disparate as Cambodia and Norway--if a company ever hopes to replicate the success it enjoys at home. As the world economy becomes increasingly integrated, the international business person is more important than ever.
What an International Business Degree Can Do for You
A degree in international business can help managers surmount the barriers that have traditionally prevented companies from thriving in markets outside their home turf. Programs are designed to give you the type of career training needed not only to succeed in the international business setting, but also to gain the cultural understanding that plays an integral role in this type of business environment.
International business continues to grow as businesses seek ways to expand overseas and gain a share of the global market. A myriad of factors can affect a company's development in the international market and a graduate of an international business program should learn how to navigate foreign business markets, as well as foreign cultural, social, and political environments. With new technological advances in telecommunications, the business world continues to get smaller. Career training in international business can provide you with a greater understanding of how globalization affects both economics and business practices worldwide.
International Business Degree Programs
Traditional business disciplines include course in accounting, finance, marketing, sales, economics, strategy, and organizational behavior. Additionally, international business programs typically include coursework in international law, international trade and customs, strategic alliances and joint ventures with foreign firms. Specific subjects may vary from program to program--some may offer the opportunity to study a foreign language while others allow students to specialize in a specific country.
Sample subjects may include business operations, imports and exports, and trade controls. In addition, international business students may also take courses in the following:
- Trade controls
- Monetary issues
- Foreign exchange
- International financial transaction
As the demand for individuals with global expertise increases, career training in international business can pave the way to a rewarding and exciting career. Online universities and colleges offer flexible schedules to allow students to fit the coursework into their daily lives--not the other way around.
From learning second languages to understanding different cultures, staying ahead of international market developments and practices, the international business degree can prepare students to look beyond borders and conduct business on a global scale.