dcsimg

Online Marketing Courses

Online marketing courses can prepare you for a fast-paced career in the world of advertising, marketing strategy, and promotions. Read more about the skills you can learn in marketing courses and what this career entails.

Marketing

Online marketing courses aim to prepare students for the world of marketing and brand management. Students in these programs typically study a wide range of topics related to this industry. Core marketing skills, according to the U.S. Bureau of Labor Statistics (BLS), include:

  • Tracking sales and marketing trends
  • Designing methods through which meaningful marketing data can be collected
  • Analyzing data points to measure effectiveness of marketing programs

Students interested in this field can choose from a range of educational options like earning an internet marketing certificate online, or pursuing an associate or bachelor's degree.

What Skills Do Students Learn in Marketing Courses?

Students pursuing an online marketing course typically encounter a curriculum focused on the basic components of a successful marketing campaign. For example, why consumers behave the way they do and how an effective marketing campaign might influence their decisions.

A breakdown of an introductory marketing course from Coursera and University of Pennsylvania provides a three-module syllabus:

  • Branding: Three weeks focused on marketing strategy, branding and brand communications
  • Customer Centricity: Weeks 4-6 cover the integration of customer service into marketing strategy.
  • Go-to Marketing Strategies: Weeks 7-9 cover strategies for online and offline customer interactions as well as methods of exerting influence and social advertising.

A similar syllabus from an online marketing degree program at Franklin University mentions major elective courses in internet marketing, e-commerce, global marketing and public relations in addition to various other related subjects.

According to the BLS, professionals in marketing also need analytical skills, critical thinking skills and the ability to make important decisions. Marketing typically requires a certain level of creativity and organization as well as the ability to work with a wide range of personalities, the BLS states. Marketing courses aim to provide students with the opportunity to hone these skills and put them to use in a professional environment.

How Do Marketing Skills Apply to the Real World?

O*NET Online's breakdown of work activities for marketing specialists lists the following work activities as important:

  • Data analysis of consumer trends, industry trends and market trends
  • Collecting information from relevant sources
  • Interpreting data to discern its meaning for others
  • Working with computers and computer systems

These skills could conceivably be applied to other industries like public relations or sales.

Sources:

"13-1161.00 - Market Research Analysts and Marketing Specialists," O*NET Online, July 14, 2014, http://www.onetonline.org/link/details/13-1161.00

"Advertising, Promotions, and Marketing Managers," U.S. Bureau of Labor Statistics, July 14, 2014, http://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm#tab-1

"An Introduction to Marketing," Coursera, July 14, 2014, https://www.coursera.org/course/marketing

"Marketing Major Area Course Description," Franklin University, July 14, 2014, http://www.franklin.edu/marketing-major-course-descriptions

"Online Marketing Certificate Programs: Marketing Strategy," eCornell, July 14, 2014, http://www.ecornell.com/certificates/marketing/marketing-strategy/

Get more information on Marketing Courses today…

Refine School Matches
Hide filters
  • SUBJECT Clear All

  • DEGREE

    See More

  • PROGRAM TYPE

  • START TIME

    LOCATION
    Please enter valid US or Canada Zip.

Searching Searching ...

Prefer exploring options talking to our staff?
Call toll free now: 1.855.330.6938
Matching School Ads
1 Program(s) Found
  • Alumni have appeared in reality competition shows such as Top Chef and Project Runway.
  • Has a team of about 4,000 faculty members focused on helping students tap opportunities in a marketplace driven by ideas.
  • Offers programs in design, media arts, fashion, and culinary.
  • Provides program coordinators who work with students to ensure they have the learning materials, assignments, facilities, and faculty to get the most out of the program.
  • Over 50 campus locations nationwide.
Good for Working Adults
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
4 Program(s) Found
  • Want to earn a bachelor's or master's degree in the high-demand business field?
  • The Colangelo College of Business educates and develops values-driven business leaders.
  • Finance, Accounting, Business Admin/Mgmt, Leadership, Sports Business, Public Administration & Marketing.
  • Grand Canyon University offers these highly valued degree emphases and more! Learn about our Colangelo College of Business.
  • Courses available online, on campus in Phoenix, or in other satellite locations throughout Arizona. Talk to us to learn about financial aid, start dates & more!
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
1 Program(s) Found
  • Students who qualify may apply for the Opportunity Scholarship, which can help lower education costs.
  • Offers career-focused, degree programs to over 70,000 students at over 140 ITT Technical Institutes in 35 states.
  • Classes are offered year-round, with day and evening course options.
  • Online courses can be accessed from anywhere, 24 hours a day.
  • Nationally accredited by the Accrediting Council for Independent Colleges and Schools.
Show more [+]
  • Online Courses
  • Financial Aid
4 Program(s) Found
  • Ranked among the Best Online Bachelor’s Programs by U.S. News and World Report in 2015.
  • Founded in 1890, it has a campus in Waterbury, CT and offers online degree program in eight-week modules, six times a year.
  • About 800 students are enrolled at the main campus, and about half of them commute.
  • Online courses help make it possible for students to earn a bachelor’s degree in as little as 24 months and a master’s degree in 12-18 months.
Show more [+]
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Ranked among top Regional Universities in the South by U.S. News and World Report in 2015.
  • Ranked 37th among the Best Colleges for Veterans by U.S. News and World Report in 2015.
  • Stands as the largest private, nonprofit university in the nation with 100,000+ students.
  • Offers over 230 programs online, from the certificate to the doctoral level.
  • Has a student-faculty ratio of 25:1, and 42.3% of its classes have fewer than 20 students.
Show more [+]
  • Accredited
  • Online Courses
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Ranked among the Best Online Bachelor's Programs in 2014 by U.S. News & World Report.
  • Implements a one-to-one teaching model, partnering one student with one faculty member in each course.
  • 100% of faculty members hold doctoral degrees.
  • No physical residency requirements, allowing students to pursue their degree online.
  • Committed to innovation, diversity, excellence, and accountability since its founding in 1996.
  • Offers several programs in business, education, psychology, and more.
Show more [+]
  • Online Courses
  • Financial Aid
  • Transferable Credits
3 Program(s) Found
  • Allows students to transfer credits from non-U.S. colleges and universities after evaluation.
  • Has students attend one class at a time to ensure easy access to faculty and a more hands-on education.
  • Its main campus is located in Fort Lauderdale, with campuses located throughout the State of Florida and internationally. 
  • Provides a Department of Student Services and Resources that assists students with résumé preparation, interviewing skills coaching, mock interviewing, professional development workshops, and more.
Show more [+]
  • Online Courses